Ecommerce Advanced Analytics

Advanced analytics can help you gain more insights from the data to support key decisions and next steps. Basic analysis provides a snapshot of the business, while advanced analysis can predict future trends.

Advanced analysis can help you increase marketing ROI, predict sales trends, and identify and control risks.

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Why outsource business analytics to a dedicated team?

Don’t let eCommerce analytics routine stall your business. Get out of data silos and start winning with dedicated eCommerce analytics services.

In eCommerce, data analysis is always tricky. How should you dissect the numerous stats and numbers across different sources and put all that into efficient data-driven decisions?

BusiBoom dedicated eCommerce analytics team takes full care of that—we instantly provide you with meaningful, action-ready insights both for low-hanging fruit wins and long-term planning.

Spotting bottlenecks in the sales funnel

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Definition of valid eCommerce KPIs

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Assessment of ROI of development changes

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Figuring out the reasons for checkout and cart abandonment

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Identification of the right data for informed decisions

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Why choose BusiBoom analytics experts?

15+ years of experienced analytics experts at ¼ of an in-house specialists cost

Hire analytics experts who are ready to take on any complex eCommerce business analysis task

Seamless integration with your in-house dev teams

Our eCommerce analysts will merge with your in-house dev team in no time

Up-to-date, Google-appraised analytics practices

Benefit from the best analytics practices appraised by Google

Streamlined insights extraction

We craft comprehensive workflows for making truly informed business decisions

Action plan development both short- and long-term

Get an all-encompassing action plan bot for reaping low-hanging fruit and improving performance in the long run

What can advanced analytics do for me?

We deliver full-cycle, streamlined eCommerce business analytics services with a high level of attention to detail – from data audits, sales funnel optimization, and integration to custom analytics solutions.

Analytics auditing

  • Google Analytics in-depth auditing and health checks
  • dataLayer and Google Tag Manager auditing
  • Transaction tracking coverage audits
  • Marketing platforms tracking auditing (Facebook pixel and CAPI, Google Ads tracking, affiliate marketing tracking, etc)
  • Analytics audit report
  • Implementation of improvements for action items

Implementation of new analytics setups, migrations, or fine-tuning

  • eCommerce dataLayer implementation
  • Marketing scripts and tracking events setup for tag manager (e.g. Google Tag Manager)
  • Analytics platform configuration (e.g. Google Analytics, Adobe Analytics, etc) and customization
  • Shopping behavior funnel and checkout steps tracking
  • Advanced user flow segmentation
  • Tracking script migration plan

Data warehousing

  • Company data needs definition: sync with stakeholders to identify business requirements and expected deliverables of the project
  • Outlining data sources, necessary tools and corresponding table schemas
  • Configuration and setup of tools and pipelines (e.g. Fivetran, Segment, Zapier, etc)
  • Data warehousing implementation (e.g. BigQuery, RedShift, Snowflake, etc), QA of the setup
  • Linking data from various sources for a holistic overview
  • Data transformations: filtering, splitting, merging, enriching, and deleting duplicates (with tools like Metillion, DBT, dataform, etc)
  • Setting up business intelligence tools for data visualization and dashboard creation

Business intelligence, KPI dashboards & reporting automation

  • Advanced reporting automation and BI dashboards
  • Real-time performance reporting and alerts
  • Custom dashboards with multiple data sources
  • eCommerce store performance analysis and recommendations report
  • Retention analysis and modeling
  • Launch monitoring
  • Product performance and purchasing trends
  • Customer segmentation

Elimination of data discrepancies

  • Spotting issues in the tracking code’s technical implementation
  • Shopping funnel analysis and main drop-off points
  • dataLayer input and output data validation

Marketing Analytics

By analyzing marketing data, companies can gain insights into consumer preferences and industry trends, create personalized and targeted marketing activities, and increase marketing ROI.

Sales analytics

Analyzing sales data can help companies analyze sales performance, discover work that can be improved, and further help companies predict sales trends.

Supply chain optimization

By analyzing customer, sales, inventory and other data, companies can quickly respond to market changes. Advanced analysis can help control inventory, reduce distribution costs, and improve turnover efficiency.

Risk Management

Advanced analytics combined with corresponding tools can help identify and control risks, such as detecting fraud in payments, reducing the number of chargeback orders, stopping spam on website.

Get experienced eCommerce analytics experts for your business in 48h

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Connect with us to discuss your project

With a client retention rate of 92%, BusiBoom is a trusted choice for businesses looking for email marketing. We provide an unparalleled client experience and unmatched results.

The team at Busiboom is amazing. They helped us build our website and mobile app, unlocking the potential of our online business, and our online sales have grown year by year.”

George

DW CEO

 

BusiBoom
Senior Marketing Specialist
Data-driven revenue marketing

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