What is Google PageSpeed Insights?

Google PageSpeed Insights is a search engine optimization software solution offered by Google.

Who uses Google PageSpeed Insights?

The most common users of Google PageSpeed Insights are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Pros and Cons of PageSpeed Insights

Pros
  • A completely free tool, use it without signing in or creating an account.
  • Information directly from Google, ensuring it is accurate and trustworthy.
  • An easy-to-understand scoring system summarizes multiple metrics.
  • Diagnostics and Opportunities give you suggestions for improvement.
Cons
  • A non-techy user may not know what to do with the suggestions.
  • Suggestions can be lacking, and overlook basic best practices.
  • Other tools exist to do the same thing and maybe bundled into a tool you already use.

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