The Challenge

With over 40 stores, C&C extends its reach throughout Canada. When C&C wanted to integrate its online and offline supply chain capabilities to improve the efficiency of merchandise flow, reduce inventory, increase conversion rates, etc., it turned to BusiBoom.

About the Client

Founded in 1991, Canada Computers & Electronics is a retailer of personal computers, IT and components, as well as consumer electronics.

With a strengthened customer base and growing demand from students, professionals and families, Computers and Electronics Canada is now a pioneering force with more than 1,000 employees working in 40 stores across Canada. There is also an online e-commerce site.

However, during the outbreak, greater challenges emerged in terms of supply chain capabilities, online and offline integration capabilities, and there was an urgent need to optimize overall capabilities, especially e-commerce capabilities, then they turned to BusiBoom.

59%

INCREASE IN CONVERSATION RATE

37%

INCREASE IN SALES

$500,000

Decrease in annual operating expenses

“They leverage technology to make everything very transparent and easily accessible so that they can assess what they’re doing and keep track of everything.”

VP

Client-focused solutions from BusiBoom

“We can be very particular,” they said, “and we feel so strongly about many aspects of offline locations and e-commerce that we want to be able to control many aspects ourselves.‘’

With our client-first approach to marketing, we put C&C in the driver’s seat and helped guide them to making impactful decisions for their business.

To help them drive more sales, increase CR and improve supply chain efficiency, we created a customized package that includes:

Results-driven growth from BusiBoom

We provided them with a dedicated senior e-commerce optimization specialist to provide advice and specific implementation solutions to improve their CR, sales, conversion rates and supply line efficiency

“They leverage technology to make everything very transparent and easily accessible so that they can assess what they’re doing and keep track of everything.” C&C said of working with us.

A custom approach to eCommerce

Speaking of our partnership, C&C shared, “They are always there to help us when we have questions or don’t know what to do, and they aren’t afraid to make suggestions when they think we could do something better, but they never step on our toes or try to pressure us into anything.”

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