Conversion Rate Optimization (CRO) is the practice of testing and updating elements of your website to maximize the percentage of website visitors who take actions that lead them to become customers. CRO is the process of increasing the percentage of visitors who perform specific actions —including registering as members, purchasing products, filling out forms or other actions. A high conversion rate means that your website is well designed and offers attractive content or products.

CRO services help you leverage website traffic to make a positive impact on your company’s bottom line.

Each website has a unique set of goals. An industrial site generates leads, an e-commerce store sells products, and a blog converts visitors into subscribers.

Unfortunately, many website owners don’t pay as much attention to how well they’re meeting these goals as they should, and many marketers measure success in terms of traffic and rankings rather than conversions.

But these metrics are “vanity metrics” – they look good on paper, and it’s nice to be able to report having a certain number of visitors per month. But what do you prefer in the long run: 10,000 website visitors and $1,000 in sales per month, or 1,000 visitors and $10,000 in sales per month?

For most marketers, this is an easy question to answer, but achieving that number requires maximizing conversion rates – and measuring the right conversion metrics.

If you’re not familiar with the term, a conversion is basically any action that makes a website visitor a customer, and your conversion rate is the percentage of visitors who make a conversion.

So if your company is neglecting to optimize for conversions, you’re missing the opportunity to make the most of your website as a marketing and sales tool.

It’s easy to get caught up in measuring metrics like traffic and rankings, partly because online marketing is so data-driven. But monitoring and improving your conversion rates is much more effective for driving the metrics that really matter, like sales and revenue.

That’s why conversion rate optimization, or CRO, has become so important – it gives you the ability to determine what’s not working, why, and how to fix it.

Your entire sales process, from generating interest to convincing a prospect they need your product or service to closing the sale, is called your sales funnel. And finding “leakage points” in this funnel can have a serious impact on your website performance.

For example, you may have 1,000 potential new customers enter your sales funnel at the beginning – but maybe only 5 of them actually end up paying for your product or service. This equates to a 0.5% conversion rate and (depending on the industry and a number of other factors) indicates that your sales funnel needs to be fixed.

Through our conversion analysis process, we will go through and identify the weak points in your sales funnel. Maybe your landing page needs a redesign, or maybe you need to test new copy of your call-to-action button. Or maybe it’s something less obvious that you need to better showcase your product.

It could be any number of things, and it’s our job to identify and fix them.

Conversion Rate Optimization (CRO) services test and optimize elements on your website to increase conversions, such as purchasing a product or downloading a guide. Most CRO services will include audience research, heat mapping, visitor logging, and experimental implementation.

The price of conversion rate optimization services depends on several factors, including how many tests you perform and which CRO agency you work with. Typically, companies will pay between $800 and $10,000 per month for CRO services. However, to get the most accurate pricing, request a customized quote.

Conversion rate is the percentage of online users who complete a particular action out of the total number of visitors to your website. An understanding of what a conversion rate is is critical because it directly impacts your business’ overall sales and revenue.

Earning a good conversion rate means that your website CRO efforts are on the right track.

To determine what is a good conversion rate, learning how to calculate conversion rate is essential. Here’s the formula on how to calculate conversion rate:

[Total Number of Completed Goals (i.e., email subscriptions, number of sales, etc.)/ Total Number of Website Visitors] x 100 = Conversion Rate

For example, if you had 100 orders from 1,000 website interactions, your conversion rate would be 10 percent.

[100/1,000] x 100 = 10%

The average landing page conversion rate varies depending on factors such as your goals and niche.

What is a good conversion rate?

The average landing page conversion rate across the online marketplace is 2.35%. Meanwhile, the top 10% companies convert at 11.45% at a minimum and the top 25% industry players boast at least a 5.31% conversion rate.

Your CRO efforts must generate a 10% conversion rate or higher to place your website conversion rates 3X to 5X higher than the average landing page conversion rate.

Be sure to consult with the top CRO companies to find out what is a conversion rate ideal percentage for your specific industry.

A click-through rate is considered a micro-conversion, or an event related to your end goal, such as a purchase or registration.

What is the relationship between click-through rate and conversion rate?

A high average click-through rate is a good indication that you are doing something right. In most cases, more clicks also end up leading to more conversions.

To address the question of what is a good click through rate, you must first establish how to calculate click through rate.

Conversion rate experts follow this formula on how to calculate click through rate:

[Total Clicks / Total Impressions] x 100 = Click Through Rate

For example, if your paid ads earned 150,000 impressions and 3,500 of those people clicked the ad to visit your website, your CTR is 2.3%.

[3,500/150,000] x 100 = 2.3%

The question of what is a good click through rate is a hotly debated topic. This is because the average click through rate varies per campaign and based on factors such as target keywords, ad position, ad format, country and niche market.

As of October 2021, the average click through rate in Google Ads across all industries is 3.17% on Search and 0.46% on the Google Display Network (GDN). For the eCommerce industry, the average click through rate is 2.69% on Search and 0.51% on GDN.

Experienced CRO companies can help you identify what is click through rate ideal percentage for your niche and launch appropriate measures to achieve it.