For many businesses, marketing ROI is a handy number to measure the effectiveness of marketing strategies such as SEO, PPC and CRO. If you want your company’s decision makers to support your marketing initiatives, you need to provide a positive ROI.
Investing in eCommerce website optimization can not only help your business improve its marketing ROI, but it can also help you track and measure the process of marketing ROI.
For example, with eCommerce optimization services, your company can.
- Increase its visibility in relevant search results through SEO
- Improve its conversion rate through CRO
- Improve its user experience and website usability through web design
This feature allows you to easily demonstrate the marketing value of your eCommerce store and use this data to improve your overall marketing plan.