To determine what is a good conversion rate, learning how to calculate conversion rate is essential. Here’s the formula on how to calculate conversion rate:
[Total Number of Completed Goals (i.e., email subscriptions, number of sales, etc.)/ Total Number of Website Visitors] x 100 = Conversion Rate
For example, if you had 100 orders from 1,000 website interactions, your conversion rate would be 10 percent.
[100/1,000] x 100 = 10%