The question of what is a good click through rate is a hotly debated topic. This is because the average click through rate varies per campaign and based on factors such as target keywords, ad position, ad format, country and niche market.

As of October 2021, the average click through rate in Google Ads across all industries is 3.17% on Search and 0.46% on the Google Display Network (GDN). For the eCommerce industry, the average click through rate is 2.69% on Search and 0.51% on GDN.

Experienced CRO companies can help you identify what is click through rate ideal percentage for your niche and launch appropriate measures to achieve it.