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Mobile App Marketing Services Agency

We are a mobile-first marketing agency.
We help businesses grow by harnessing the full power of mobile devices and modern advertising technology.

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770 M

In Client Revenue

95%

Average transaction growth rate

3B+

Covered consumers

25+

Covered industries

What is Mobile App Marketing?

Mobile app marketing is all about engaging with your customers from the time they first hear about your app to the time they become regular and loyal users. In order to do this effectively, you must figure out your potential audience, where to find these people and what to say to them.

Think of mobile app usage as a “funnel”. There are many funnel stages, but here’s a simplified view.

Acquisition is the first stage in a user’s interaction with your app. How do you get them to download and install your app in the first place?

Activation is next. The exact meaning of “user activation” differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.

Engagement begins when brands are personally and respectfully able to engage with their customers and begin to monetize the app.

Loyalty is earned through relevant experiences that drive satisfaction and advocacy.

The funnel concept is useful, but in reality users often go back and forth between stages. So you may also hear this referred to as the “mobile engagement loop” or “customer app lifecycle”.

Each phase of the lifecycle requires different strategies and tactics for engaging your customers.

New Marketing Leaders

Mobile App Acquisition

The first part of building a successful app is getting people to download it. From a messaging perspective, you need to convince potential users that your app can solve their problems. Some of the most common channels for sending these messages include:

It’s one of the most popular app acquisition channels. Unless you already have a large audience, paid social advertising is likely to be the most effective channel. An even more effective channel, once your app has traction, is getting users to recruit their friends.

Offering product giveaways, sweepstakes opportunities, or other tangible rewards in exchange for app installs is a common tactic. One drawback of using real-world rewards is that users who sign up in this way may delete your app as soon as they receive the reward.

Ads appear when users search for specific application keywords. For example, an ad for a mobile payment app might appear when a user searches for “send cash”. You can also buy search ads through platforms like Google AdWords so that people searching for “buy a house” will see ads for your real estate app. The link then goes directly to your app store page.

If you have more than one app, a good way to acquire users is to use one app to promote the other. For example, if your company produces a restaurant database, you can put ads in it that refer to your travel app, since users who are interested in one might be interested in the other.

App stores require text and image descriptions for each application. Thoughtfully written listings are the key to convincing users to download them. Among other factors, the text in your listing affects whether users will see it when they look for an app in your category.

When determining your acquisition strategy, it’s important to track your cost per acquisition, or CPA. some channels – such as your app store listings, web pages, or organic social posts – cost nothing, but are time-consuming to manage. Other channels – such as paid advertising – can be expensive, but are easier to optimize and scale. Determining the right balance of acquisition campaigns is critical to the long-term success of your app.

Comparing CPA to customer lifetime value will tell you whether an acquisition strategy is worth the money and time you invest. And the lifetime value calculation depends heavily on your ability to activate and then retain the users you acquire.

Mobile App User Activation

Once you get your users to install your application, you must get them to use it. Most users abandon the app within 7-14 days of downloading it, so it’s important to have an effective messaging strategy that reminds users how to use your app and why. Learn how you can increase app retention and revenue in this on-demand webinar.

Using these strategies effectively depends on whether your users actually see the messages you send. The likelihood of this happening depends on choosing the right messaging channel out of the three available.

Mobile App Channels

Everyone has received a push notification. If you get a user to install your app, you can send one at any time; your user doesn’t even have to be in the app to see it. Push notifications are easy to brand, and you can even specify actions for the user to take with a single tap.

In-app messages are similar to push notifications, but they are sent when a user is active in your app. You can include real-time updates, and unlike push notifications, they do not require an opt-in to receive them.

The Message Center is an uncluttered, dedicated inbox in your application. It’s a great way to deliver messages that don’t require immediate action, and it’s probably most useful when users are already in your application.

Each of these channels has a different way of activating users.

User Activation Strategies

A welcome message is a push notification sent shortly after the initial installation, usually within 24 hours. A proven method is to thank the user for installing your app and then reinforce the app’s value proposition or introduce them to a key feature. For example, if a user installs a home automation app, you can send a push message thanking them and providing a link for them to start setting up their home in your app.

Successful app marketers take it one step further and put together a proper onboarding flow. A good onboarding flow is a tour of the product, showing key features and explaining when and how to use them. Thoughtful onboarding increases engagement and builds trust, which in turn makes it easier to ask your user for permission to send notifications and other messages.

Allowing app users to register using their phone number or email address can be very helpful for further marketing efforts. This will help with cross-channel marketing efforts and will also give you another channel to engage or re-engage with your users.

Depending on your app, it may be appropriate to offer a conversion incentive upfront. For example, if your app allows users to shop for clothes, offer them a quickly expiring coupon to get them in the habit of shopping through your online channel.

Once you’ve activated your user, you’ll need to think about keeping them as a user for the long haul.

Mobile App Retention

Keeping your users engaged is a long-term proposition. Retaining users is especially important because it is a key factor in calculating the lifetime value of your customers and, therefore, the profitability of your efforts.

Imagine the difference between the two.

  • 10,000 new users, 10% of whom stay, on average, for a month, versus
  • 5,000 new users, 30% of whom stay for an average of two months.

In the first example, your 10,000 new users are reduced to 1,000, and then after a month, half of them leave. That’s 500 net users.

In the second example, your 5,000 new users become 1,500, and after two month, only 70% of them leave. That’s 1,500 net users, which is three times as many as in the first example, even though you gained half of them.

User Retention Strategies

Send users discounts or coupons for items they are interested in. These work best for retail, travel, and local apps. Use your knowledge of the user’s expressed interest – maybe even what’s in their cart – to get them back into the app.

For example, for a sports app, could you provide an exclusive guide to building the perfect bracket available only through that app?

Let users know about an update or enhancement you’ve made recently, and help them use it. For example, if you just added the ability to share playlists from your music app on Facebook, let users know.

Once your users have been using your app for a while, you’ve probably learned a lot about them. Can you use this knowledge to improve the usefulness of your application? For example, if you’ve just restarted your recommendation engine, send your users a push notification inviting them to check out their new options.

One way LinkedIn and Facebook have become so popular is that they let users search the service for people they know and provide updates about those people after the fact. Tell users who have left how many of their friends have since joined.

Want to learn more about how to create a mobile app experience to connect with your customers at every stage of their app lifecycle?

Senior Marketing Expert

Senior Marketing Specialist

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info@busiboom.com

What does BusiBoom’s mobile app marketing service include?

With years of expertise in ASO and user acquisition, our team will help you achieve your goals and improve the marketing performance of your app.

We are an international team of app marketing experts who provide you with tailored app marketing solutions by using advanced ASO techniques, performance-oriented user acquisition, and creating convertible visuals.

App Store Optimization (ASO)

Our international team of ASO experts tailor app store optimization strategies for the Google Play Store & Apple App Store to improve your app’s keyword rankings and organic downloads.

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Paid User Acquisition
(UA)

Drive valuable traffic to your app through different UA channels. Excel in the entire spectrum of mobile app marketing with the help of our performance-driven paid user acquisition experts.

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App Marketing Consulting

Our team of app marketing experts has years of expertise in different app marketing topics and can help you get constant external feedback. Our app marketing consultants provide you and your team with advanced knowledge to build the right strategy for internal growth of your app.

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Let’s Make Things Happen

With a client retention rate of 92%, BusiBoom is a trusted choice for businesses looking for mobile App marketing services. We provide an unparalleled client experience and unmatched results.

“The team at BusiBoom is fabulous. They helped us unlock our potential online and offline. We have experienced year on year growth due to their progressive approach.”

George Anderson

CC CEO

BusiBoom
Senior Marketing Specialist
Data-driven revenue marketing

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