Keeping your users engaged is a long-term proposition. Retaining users is especially important because it is a key factor in calculating the lifetime value of your customers and, therefore, the profitability of your efforts.
Imagine the difference between the two.
- 10,000 new users, 10% of whom stay, on average, for a month, versus
- 5,000 new users, 30% of whom stay for an average of two months.
In the first example, your 10,000 new users are reduced to 1,000, and then after a month, half of them leave. That’s 500 net users.
In the second example, your 5,000 new users become 1,500, and after two month, only 70% of them leave. That’s 1,500 net users, which is three times as many as in the first example, even though you gained half of them.
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